For the past seven years, Eyeling has kept its prices unchanged while continuing to provide handcrafted, premium-quality lenses. As our community has grown, we have worked hard to absorb rising production costs without compromising the quality and safety that Eyeling is known for.
Starting January 1, 2026, we will be adjusting our prices to reflect industry-wide cost increases in materials, manufacturing, and compliance. This update ensures that we can continue offering the most natural-looking and most comfortable transformation lenses in the world.
Our Commitment Has Never Changed
Eyeling lenses are different from traditional colored lenses.
Each lens is individually tinted using advanced Swedish technology that allows for seamless blending, realistic color depth, and a natural look even on the lightest eyes.
We also use high-grade materials that meet strict European CE and MDR safety requirements.
This combination of craftsmanship, safety, and realism is what Eyeling customers value most.
We have always promised:
- hand-crafted tinting
- safe, certified materials
- natural transformation
- comfort-first design
- small-batch, high-precision production
These standards will never change.
What Has Changed in the Last 7 Years
While Eyeling prices remained the same, several industry shifts have taken place:
1. Manufacturing costs have increased significantly
High-quality lens materials, pigments, molds, and polymer components have risen sharply in cost.
2. Handcrafted tinting is more expensive to produce
Our process is labor-intensive and requires skilled technicians. Maintaining this level of quality has become more costly each year.
3. Regulatory compliance requirements have increased
European MDR regulations require more rigorous documentation and production control, increasing operational costs.
4. The demand for Eyeling-quality lenses has grown
Producing more lenses at premium quality requires more resources, materials, and labor.
These are structural changes across the industry, not temporary fluctuations.
What Eyeling Has Done for 7 Years
We haven’t raised prices since launching Eyeling.
During this time we have:
- absorbed rising material and production costs
- maintained our handcrafted tinting process
- improved lens color accuracy and comfort
- expanded shipping and customer support
- invested in new tint shades and light-sensitivity solutions
- resisted the trend of lowering quality to reduce costs
We chose quality over shortcuts.
And we will continue to do so.
Why We Must Adjust Pricing Now
The new price structure allows us to:
1. Maintain Eyeling’s handcrafted quality
Lowering quality to reduce cost is not an option for us. Your eyes deserve the best.
2. Ensure safe, compliant manufacturing
CE and MDR standards require continuous investment, documentation, and testing.
3. Keep developing new products
We are expanding into eye wellness and sports-vision performance categories, built on the same premium principles.
4. Support a growing global customer base
As more people discover Eyeling, production must scale while maintaining precision.
5. Protect the sustainability of the brand
Quality-first manufacturing is only possible with sustainable pricing.
This change is necessary to continue delivering the exceptional experience our customers expect.
What Stays the Same
Your experience.
Your trust.
Your results.
We are not reducing quality.
We are not changing materials.
We are not simplifying tinting techniques.
We are not compromising comfort or safety.
Eyeling remains:
- handcrafted in Sweden
- natural in appearance
- certified and compliant
- premium, safe, and comfortable
Everything that makes Eyeling special remains unchanged.
When Will the New Prices Take Effect?
January 1, 2026
If you want to purchase lenses at the current price, orders placed before December 31 will still ship at the 2025 prices.
We recommend placing any upcoming orders early, as demand typically increases during a price-change period.
Thank You for Your Trust
We are grateful for every customer who has chosen Eyeling to enhance their natural appearance, reduce light sensitivity, or improve visual comfort.
This price update allows us to continue offering industry-leading quality, safety, and transformation for years to come.
If you have any questions, our team is here to help at hello@eyeling.com